In a first for Pakistan’s financial sector, Allied Bank has stepped into the metaverse, launching a fully interactive virtual banking experience aimed at tech-savvy consumers.
The initiative offers customers access to a 3D virtual branch—accessible via desktop or mobile—where they can navigate and interact with banking services in a gamified, immersive environment. It’s a significant move that blends traditional banking functions with cutting-edge digital interaction, hinting at what the future of customer engagement may look like.
Not Just Online Banking—It’s a Virtual World
While online banking is now the norm, Allied Bank’s leap into the metaverse goes far beyond conventional apps and web portals. Built on the enterprise-grade “ORIEN” platform developed by Avanza Innovations, the virtual branch simulates a real-world banking environment where users can explore services in an intuitive and personalized way.
The project targets younger users, particularly those familiar with gaming and virtual platforms, offering them a user-centric experience that mirrors how they already interact with digital ecosystems.
A Strategic Bet on the Next Generation of Banking
Mohsin Methani, Chief Digital Officer at Allied Bank, says the move is part of a broader push to stay ahead of the technological curve. “We’re not just adopting new tools—we’re reimagining the very fabric of how banking can exist in the digital age,” he said.
By entering the metaverse, Allied Bank is betting on a future where financial services don’t just digitize but transform into more immersive, customer-driven experiences. It’s not just about convenience; it’s about speaking the digital-native language of younger generations.
More Than a Gimmick—A Glimpse into the Future
This metaverse project isn’t just a marketing stunt. It aligns with global trends where financial institutions are exploring new frontiers—AI, blockchain, and now virtual worlds—to stay relevant and competitive.
For Pakistan’s banking industry, this could signal the beginning of a new era. As more consumers seek hyper-personalized, frictionless digital experiences, Allied Bank’s bold foray could set the standard others will be forced to follow.
