Instagram is making life a little easier for creators who rely on Reels to tell longer stories or share ongoing content. The platform has launched a new feature that lets users connect multiple Reels into a single, organized series.
Solving the “Part Two” Problem
Until now, creators often had to end a Reel with a message like “follow for part two,” leaving viewers to hunt through profiles or feeds for the next installment. The new series option removes that friction by linking videos together in order. A dedicated button will appear on the Reel, allowing viewers to jump seamlessly between connected clips.
Inspired by TikTok, Tailored for Instagram
The feature isn’t entirely new to short-form video platforms—TikTok already offers something similar—but Instagram’s approach is geared toward improving navigation and keeping audiences hooked inside the app. For creators, it means better watch-through rates and a higher chance of turning casual viewers into regular followers.
More Than Just Stories
The benefits go beyond serial storytelling. Creators making tutorials, DIY guides, or themed content—think holiday recipes or fitness programs—can now group their videos so that audiences see them as a complete set instead of scattered posts. That organization makes content easier to find and gives viewers a reason to binge.
How It Works
Adding a Reel to a series is straightforward: creators can link clips while writing captions or retroactively through the menu on older posts. Once grouped, the new navigation button appears at the bottom left of the Reel, signaling to viewers that there’s more to watch.
Why It Matters
This isn’t a radical overhaul of Instagram, but it does address a long-standing frustration from the creator community. By streamlining discovery and encouraging longer viewing sessions, Instagram is betting that both engagement and retention will climb. For users, it simply means less scrolling and a smoother experience when following multi-part content.
